Leadership Intelligence Handbook

📌 Getting Started

Team Members: Start with the Master Summary to understand the big picture, then open the Launch Tracker daily to check off your tasks.

Primary tool: Launch Tracker (use daily)
Reference guides: Email Sequences, Messaging Guide, Budget Tracking
Strategic overview: Master Summary

💾 Bookmark this page for easy access throughout the launch.

🔄 Customer Journey Flowchart

How customers move through our funnel from initial entry to conversion | View Full Interactive Timeline →

🚪

ENTRY POINTS

📊 LISA Assessment
Free lead magnet

📚 Book Purchase
Direct buyer

→

🎯

TOF - AWARENESS

✅ Lead captured in GHL

✅ Welcome email triggered

✅ Tag applied (LISA/Book)

✅ Nurture sequence starts

→

🔥

MOF - CONSIDERATION

✅ Value emails (3-5 touches)

✅ Engagement scoring

✅ Webinar invite sent

✅ Social proof delivery

→

💰

BOF - DECISION

✅ Coach certification offer

✅ Holiday bundle upsell

✅ Discovery call booking

✅ $147/mo subscription

→

🏆

CONVERTED

Customer
Onboarding begins

⚡ GHL Workflows

Email sequences, tagging, lead scoring, appointment booking

🔗 n8n Workflows

Cross-platform sync, custom logic, external integrations

🤖 GHL-MCP

AI-powered automation, smart routing, predictive actions

📚 Core Launch Documents

📊

Visual Launch Overview

Interactive visual timeline showing 6-week launch phases, key milestones, and team workflow. Perfect big-picture view.

📊 Visual ⭐ Overview

View Timeline →

🎯

Master Summary Visual

Interactive 6-week timeline with countdown timer, revenue projections, expandable week details, and team responsibilities.

📊 Visual 🎯 Strategy 💰 Revenue Data

View Visual →

📧

Email Sequences Visual

Interactive timeline with 7 expandable email sequences, toggleable message cards, copy buttons, and performance metrics.

📊 Visual 📧 7 Sequences 📋 Copy CTAs

View Sequences →

💬

Messaging Guide Visual

Interactive cards with primary hooks, expandable audience personas, competitive matrix, and 7-day launch calendar.

📊 Visual 🎨 Content 💼 3 Personas

View Messaging →

✅

Launch Tracker

Interactive day-by-day task tracker with checkboxes, progress tracking, and team assignments. Your daily command center.

📱 Interactive 💾 Auto-Saves ⭐ Use Daily

Open Tracker →

🎯

Master Summary

Complete strategic overview: timeline, budget, team roles, revenue projections, and success criteria.

📖 Read First 🎯 Strategy

Read Summary →

📧

Email Sequences

7 complete email campaigns with subject lines, body copy, CTAs, and performance benchmarks.

👤 VA #1 📧 7 Sequences

View Sequences →

💬

Messaging Guide

Core hooks, audience-specific messaging, competitive positioning, ad templates, and brand voice.

🎨 Content 📝 Templates

View Messaging →

💰

Budget & Metrics

$2,400 budget allocation, daily/weekly tracking templates, KPIs, and ROI formulas.

👤 VA #2 📊 Analytics

View Budget →

🔗 Quick Access

🌐 BIQOrg.com/books 📚 Amazon KDP 💼 LinkedIn 📊 Google Analytics 🎯 Google Ads 📢 LinkedIn Ads

👥 Team Responsibilities

👤

Your Role (2 hrs/day)

• Personal coach outreach (30 min)
• LinkedIn posting & engagement (45 min)
• Coach enrollment calls (45 min)
• Strategy review with VAs (weekly)

👩‍💼

VA #1 - Design & Email

• Landing page design & updates
• Email sequence setup & management
• Social media graphics
• Lead magnet creation

👨‍💼

VA #2 - Ads & Analytics

• LinkedIn & Google ads management
• Cold email campaigns (20 mailboxes)
• Analytics tracking & reporting
• Performance optimization

🎯 Key Milestones

📅 Critical Dates

Nov 18: Team kickoff, Week 1 begins
Nov 25: VIP coach email launch (1,000 coaches)
Nov 29: Black Friday flash offer
Dec 1: 🚀 PUBLIC LAUNCH DAY (Amazon + full blast)
Dec 13: Live webinar event
Dec 31: Launch complete, results review

🎯 6-Week Success Targets

💰

Revenue Goal

$23,000+
From $2,400 investment
9.6x ROI

📚

Book Sales

300+
Copies sold
Amazon Top 100 in category

👥

Coach Enrollment

25+
Coaches @ $147/month
$3,675+ MRR

📊

Assessments

500+
LISA completions
Free + Paid combined

🚀 Admin Portal