🚀 Master Launch Plan

Leadership Intelligence Handbook - Complete 6-Week Strategy

🔐 ADMIN VERSION - Includes Revenue & Budget

⏰ Launch Countdown to December 1, 2025

$23K+
6-Week Revenue Target
$2,400
Total Investment
9.6x
Projected ROI
25+
Coach Enrollment Goal

💰 Revenue Projections by Week

Week Books Assessments Bundles Coaches Revenue
Week 1 (Nov 18-24)0000$50
Week 2 (Nov 25-Dec 1)105512$2,200
Week 3 (Dec 2-8) LAUNCH10050205$5,500
Week 4 (Dec 9-15)8040154$6,200
Week 5 (Dec 16-22)6030253$7,100
Week 6 (Dec 23-31)5025101$3,450
TOTAL3001507525$24,500
WEEK 1 of 6
Pre-Launch Foundation
November 18-24, 2025
💰 Budget: $50 🎯 Revenue: Setup phase
Build all infrastructure and prepare for VIP launch. Team alignment and asset creation.
▼ Click for detailed activities

Key Deliverables:

  • Team kickoff and alignment
  • Landing pages finalized
  • Email sequences built in platform
  • Ad campaigns created (not launched)
  • Lead magnet PDF created
  • LinkedIn content calendar prepared
  • Coach outreach list compiled

Success Metric:

  • Everything ready to launch Monday Nov 25
WEEK 2 of 6
VIP Pre-Launch
November 25 - December 1, 2025
💰 Budget: $750 🎯 Revenue: $2,200 👥 Goal: 10-15 coach enrollments
Focus on coach recruitment with founding partner pricing. VIP email sequence + LinkedIn ads launch.
▼ Click for detailed activities

Key Activities:

  • Launch VIP coach email sequence (1,200 coaches)
  • Activate LinkedIn ads ($400 credit)
  • Personal outreach to top 50 coach prospects
  • Black Friday flash offer (Nov 29)
  • Amazon book setup (publish Dec 1)

Success Metrics:

  • 10-15 coach enrollments ($1,470-2,205 MRR)
  • 500+ landing page visitors
  • Email: 25%+ open, 5%+ click
  • Ready for public launch Sunday Dec 1
WEEK 3 of 6
🚀 PUBLIC LAUNCH
December 2-8, 2025
💰 Budget: $500 🎯 Revenue: $5,500 📚 Goal: 100+ book sales
Main public launch week. Amazon book live, full email blast, Google ads activated, social media blitz.
▼ Click for detailed activities

Key Activities:

  • DEC 1: PUBLIC LAUNCH DAY - Amazon book goes live
  • Launch email blast to full list
  • LinkedIn launch video post
  • Google Ads activated
  • Daily LinkedIn content
  • Review request campaign
  • Email nurture sequences activated
  • Scale cold outreach to 2,000 emails/day

Success Metrics:

  • 100+ book sales
  • 200+ assessment completions
  • 50+ paid strategies
  • 2,000+ website visitors
  • Amazon: Top 100 in category
  • 20+ Amazon reviews
WEEK 4 of 6
Optimization & Scale
December 9-15, 2025
💰 Budget: $500 🎯 Revenue: $6,200 🎥 Live Webinar Event
Webinar launch, retargeting campaigns, optimize based on Week 2-3 data. Scale what works.
▼ Click for detailed activities

Key Activities:

  • Launch affiliate/partner program
  • Host live webinar: "Decoding Leadership Blind Spots"
  • Create retargeting campaigns
  • Optimize ads based on data
  • Document case studies from early customers
  • Monthly coach mastermind call

Success Metrics:

  • Webinar: 100+ registrations, 15%+ conversion
  • ROAS: 3x+ on ads
  • CAC: Below $50
  • 10+ active affiliate partners
WEEK 5 of 6
Holiday Campaign
December 16-22, 2025
💰 Budget: $400 🎯 Revenue: $7,100 🎄 Year-End Offers
Holiday-themed campaign with gift options. Scale successful ad campaigns from previous weeks.
▼ Click for detailed activities

Key Activities:

  • Launch "Leadership Intelligence for the New Year" bundle
  • Holiday-themed ads and content
  • Gift card option available
  • Scale successful ad campaigns
  • Email holiday promotion sequence

Success Metrics:

  • 50+ holiday bundle sales
  • 1,000+ total email subscribers (cumulative)
  • Retargeting: 4x+ ROAS
WEEK 6 of 6
Year-End Push
December 23-31, 2025
💰 Budget: $200 🎯 Revenue: $3,450 🎊 Final Sprint
Final holiday push and 2026 setup. Launch metrics report and Q1 planning.
▼ Click for detailed activities

Key Activities:

  • Final holiday offer push
  • Year-end results campaign
  • New Year content series (pre-written for Jan 1-7)
  • Comprehensive launch metrics report
  • Team celebration and Q1 2026 planning

Success Metrics (Cumulative):

  • 300+ total book sales
  • 500+ total assessments
  • 25+ coach enrollments
  • 2,000+ email subscribers

👥 Team Responsibilities

Your Role (2 hrs/day)

  • Personal outreach to coaches (30 min)
  • LinkedIn content & engagement (45 min)
  • Coach enrollment calls (45 min)
  • LinkedIn content creation (7 posts/week)
  • Email copywriting (sequences, broadcasts)
  • Strategy review with VAs (weekly)
  • Coach mastermind calls (weekly)

VA #1 - Design, Website, Email

  • Landing pages design & optimization
  • Email sequence setup & management
  • Social media graphics
  • Lead magnet PDF creation
  • Website updates
  • Testimonial collection
  • Support inbox management

VA #2 - Ads, Analytics, Outreach

  • LinkedIn ads management (daily)
  • Google ads management (daily)
  • Cold email campaigns (20 mailboxes)
  • Analytics tracking & reporting
  • Lead tagging in GHL
  • Performance optimization
  • Amazon KDP listing setup