📊 Leadership Intelligence Handbook

6-Week Launch Overview | Dec 1, 2025

⏰ Time Until Public Launch

W1
Pre-Launch Foundation
Nov 18-24
🔧 Build Infrastructure

Key Deliverables:

  • Team kickoff and alignment
  • Landing pages finalized
  • Email sequences built
  • Ad campaigns created
  • Lead magnet PDF created
  • LinkedIn content calendar prepared
W2
VIP Pre-Launch
Nov 25 - Dec 1
👥 Coach Recruitment

Key Activities:

  • Launch VIP coach email sequence (1,000 coaches)
  • Activate LinkedIn ads
  • Personal outreach to top coach prospects
  • Black Friday flash offer (Nov 29)
  • Amazon book setup (publish Dec 1)
🚀
PUBLIC LAUNCH!
Dec 1-8
📚 Book Sales & Visibility

Launch Day (Dec 1):

  • Amazon book goes live (6 AM)
  • Launch email blast (8:30 AM)
  • LinkedIn launch video post (9 AM)
  • Google Ads activated
  • All-day engagement blitz

Week Activities:

  • Daily LinkedIn content
  • Review request campaign
  • Email nurture sequences activated
  • Scale cold outreach campaigns
W4
Optimization & Scale
Dec 9-15
📈 Webinar & Optimization

Key Activities:

  • Launch affiliate/partner program
  • Host live webinar: "Decoding Leadership Blind Spots"
  • Create retargeting campaigns
  • Optimize ads based on Week 2-3 data
  • Document case studies from early customers
  • Monthly coach mastermind call
W5
Holiday Campaign
Dec 16-22
🎄 Year-End Offers

Key Activities:

  • Launch "Leadership Intelligence for the New Year" bundle
  • Holiday-themed ads and content
  • Gift card option available
  • Scale successful ad campaigns
  • Email holiday promotion sequence
W6
Year-End Push
Dec 23-31
🎯 Final Sprint & 2026 Setup

Key Activities:

  • Final holiday offer push
  • Year-end results campaign
  • New Year content series (pre-written)
  • Comprehensive launch metrics report
  • Team celebration and Q1 2026 planning

👥 Team Workflow & Responsibilities

👤
Your Role

2 hours/day

  • Personal coach outreach (30 min)
  • LinkedIn posting & engagement (45 min)
  • Coach enrollment calls (45 min)
  • Weekly strategy review with VAs
  • Webinar hosting & events
👩‍💼
VA #1

Design & Email

  • Landing page design & updates
  • Email sequence setup & management
  • Social media graphics
  • Lead magnet creation
  • Support inbox management
  • Testimonial collection
👨‍💼
VA #2

Ads & Analytics

  • LinkedIn & Google ads management
  • Cold email campaigns (20 mailboxes)
  • Analytics tracking & reporting
  • Performance optimization
  • Lead tagging in GHL
  • Ad creative testing