A: {{first_name}}, you're invited to something exclusive
32% predicted open rate
B: Founding Partner invitation (limited to 50 coaches)
29% predicted open rate
C: {{first_name}}, break free from The Referral Reliance Trap
31% predicted open rate
D: What if your coaching practice had predictable revenue?
28% predicted open rate
E: For select coaches only: Transform your practice
30% predicted open rate
Email Body:
Hi {{first_name}},
After 1.5 decades of behavioral intelligence research and 3 months of intensive weekly webinars, I'm launching something that could transform your coaching practice.
But I'm not opening it to everyone. I'm personally inviting 50 coaches who I know will get the most value from this.
You're one of them.
**The Founding Partner Program**
Most coaches are stuck in what I call "The Referral Reliance Trap"—great at coaching, but dependent on word-of-mouth for clients. Feast or famine cycles. Struggling to differentiate from the thousands of other "executive coaches."
I'm launching the Leadership Intelligence Handbook alongside a full Behavior Intelligence Certification program. This isn't personality typing. This is science-backed behavioral intelligence that gives your clients measurable, actionable insights.
Here's what makes this different:
→ 40+ video trainings on 273 leadership topics (done-for-you content library)
→ LISA assessment tool you can use with unlimited clients
→ Co-branded materials so you look like the expert you are
→ Monthly recurring revenue model ($500-1,000/client/month)
→ Founding Partner pricing: $147/month instead of $247
**Early-Bird Bonuses (first 50 only):**
→ 10 bonus assessment credits ($500 value)
→ Co-branded certification materials
→ Lifetime founding partner rate (lock in $147 vs $247)
This offer is only available Nov 25-30.
Are you interested? Just reply "YES" and I'll send you the details.
Best,
[Your Name]
P.S. This isn't another certification that sits on your shelf. This is a complete business model that transforms one-off coaching engagements into recurring revenue.
Merge Tags:
{{first_name}}
{{coaching_specialization}}
CTA:
Reply "YES" if interested
📧 Email 2 - The Methodology (Nov 27, 9:00 AM)
Best Subject Line:
BE x DO = HAVE: Your new coaching framework
30% predicted open rate
Key Message:
Explains behavioral intelligence vs personality typing. Shows how BE x DO = HAVE framework creates lasting change and recurring revenue for coaches.
📧 Email 3 - Final Push (Nov 29, 2:00 PM Black Friday)
Best Subject Line:
$147/month → $12,000/month: Sarah's transformation
31% predicted open rate
Key Message:
Case study showing how one coach built $12K/month recurring revenue. Deadline urgency (ends midnight). Early-bird bonuses highlighted.
Professional Coaches$147/month SignupRecurring Revenue
Application page for coaches seeking differentiation and recurring revenue. Addresses the "Commoditization Trap" with behavioral intelligence certification.
▼ Click for complete landing page specification
📋 Campaign Overview
Campaign ID: coach-certification
Enemy: The Commoditization Trap
Target: ICF-certified coaches wanting differentiation from 71,000 competitors
Offer: Founding Partner Program - $147/month (includes certification, platform access, business model)
CTA Goal: Application submission
ROI: 2-3 clients = $1,000-3,000/month revenue from $147 investment