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πŸ’Ό LinkedIn Launch Posts

Week 1 Content Calendar - November 25 to December 1, 2025

Campaign Period
Nov 25 - Dec 1, 2025
Total Posts
7 Posts
Optimal Posting Time
8:00-9:00 AM EST
Response Time
Within 2 hours
Monday, November 25
Launch Announcement
Post #1 β–Ό
Hook Variants (Choose One)
Option A
"After 3 months of weekly webinars and 1.5 decades of research, today's the day."
Pattern: Personal journey + milestone
Option B
"Why do 73% of leaders fail in their first 18 months? Because nobody tells them about their blind spots."
Pattern: Stat + problem reveal
Option C
"I'm launching Leadership Intelligence Handbook today. Here's why it's different from every other leadership book..."
Pattern: Announcement + differentiation tease
Post Body
[CHOSEN HOOK] I'm launching the Leadership Intelligence Handbookβ€”and this isn't another "10 habits of successful leaders" book. Here's what makes it different: β†’ NOT personality typing (DISC, Myers-Briggs, Enneagram) β†’ IS behavioral intelligenceβ€”quantified metrics that show leaders their actual blind spots β†’ NOT vague advice ("be a better communicator") β†’ IS specific behaviors with measurable outcomes β†’ NOT theory from academics β†’ IS 1.5 decades of real-world behavioral data from thousands of leaders The uncomfortable truth: 73% of leaders fail in their first 18 months. Not because they lack skills. Because they have blind spots they can't see. Their team sees them. Their peers see them. But no one tells them. This book reveals the 10 most common blind spotsβ€”and more importantly, the specific behaviors to fix them. If you're a leader (or coach leaders), this is for you. πŸ“– Book available now: [Amazon Link] πŸ” Free assessment preview: [LISA Link] Drop a comment if you want early access to the assessment platform.
Hashtags
#LeadershipDevelopment #ExecutiveCoaching #BehavioralIntelligence #Leadership
Tuesday, November 26
The Blind Spot Problem
Post #2 β–Ό
Hook Variants (Choose One)
Option A
"Your team sees what you can't. And they're not telling you."
Pattern: Uncomfortable truth
Option B
"I asked 500 executives to rate their delegation skills. Then I asked their teams. The gap was shocking."
Pattern: Research reveal
Option C
"Leadership blind spots aren't about incompetence. They're about perception gaps."
Pattern: Reframe the problem
Post Body
[CHOSEN HOOK] Here's the data: β†’ Leaders rated themselves 7.8/10 on delegation β†’ Their teams rated them 4.2/10 β†’ Gap: 3.6 points That's not a small misalignment. That's a blind spot. And delegation is just one of 10 critical leadership dimensions where this happens. The blind spots I see most often: 1. **The Control Illusion** - "I need to approve everything to maintain quality" Reality: You're the bottleneck 2. **The Feedback Avoidance** - "They'll figure it out" Reality: Small issues become big problems 3. **The Visibility Trap** - "Good work speaks for itself" Reality: Out of sight, out of mind (and out of promotions) 4. **The Self-Awareness Gap** - "I'm pretty collaborative" Reality: Your team thinks you're domineering 5. **The Meeting Overload** - "These are all necessary" Reality: 60% could be emails The painful truth: You can't fix what you can't see. That's why I built the LISA assessmentβ€”it shows you the gap between how you see yourself and how your team sees you. Quantified. Specific. Actionable. πŸ“– All 10 blind spots covered in Leadership Intelligence Handbook πŸ†“ Take the 10-minute assessment: [LISA Preview Link] Which blind spot resonates most with you? Drop a number below (1-5).
Hashtags
#LeadershipBlindSpots #ExecutiveCoaching #SelfAwareness
Wednesday, November 27
BE x DO = HAVE Framework
Post #3 β–Ό
Hook Variants (Choose One)
Option A
"Most leadership development focuses on WHO you are. We focus on HOW you change."
Pattern: Contrast positioning
Option B
"Personality tests tell you who you are. Behavioral intelligence tells you what to do differently."
Pattern: Comparison + outcome
Option C
"BE x DO = HAVE: The framework that actually changes leader behavior."
Pattern: Formula reveal
Post Body
[CHOSEN HOOK] Here's the problem with personality assessments: They tell you you're an "INTJ" or "High D" or "Type 3." Interesting. But then what? Knowing your type doesn't change your behavior. Here's what does: **The BE x DO = HAVE Framework** β†’ BE: Who you need to become as a leader β†’ DO: Specific behaviors you must change β†’ HAVE: Measurable results you'll achieve Example: **Old approach (personality):** "You're a High D. You're direct and results-focused. That's just who you are." **New approach (behavioral intelligence):** "Your team rates you 3/10 on listening. This creates bottlenecks. Here are 3 behaviors to change this week: 1. Ask 2 questions before giving your opinion 2. Pause 3 seconds before responding 3. Repeat back what you heard before problem-solving Track these daily. Reassess in 30 days." See the difference? One tells you WHO you are. The other tells you WHAT TO DO DIFFERENTLY. That's behavioral intelligence. It's not about changing your personality. It's about changing the behaviors that aren't serving you. πŸ“– Full framework in Leadership Intelligence Handbook πŸ“Š See your behavioral gaps: [LISA Link] Coaches: This is the methodology that differentiates you from the 71,000 other ICF-certified coaches. Leaders: This is how you actually improve (not just understand yourself better). Questions? Drop them below.
Hashtags
#BehavioralIntelligence #LeadershipDevelopment #CoachingTools
Thursday, November 28 - THANKSGIVING
Gratitude Post (Light engagement)
Post #4 β–Ό
Post Body
Grateful for this community today. Thank you to: β†’ The 1,000+ coaches who've joined our weekly webinars β†’ The leaders who've shared their blind spot stories β†’ Everyone who's supported the Leadership Intelligence Handbook launch This work doesn't happen in isolation. It happens because people like you care about doing leadership better. Happy Thanksgiving to those celebrating. πŸ¦ƒ What are you grateful for in your leadership journey this year?
Hashtags
#Thanksgiving #Gratitude #Leadership
Friday, November 29 - BLACK FRIDAY
Value vs Price
Post #5 β–Ό
Hook Variants (Choose One)
Option A
"Most Black Friday deals are 20% off stuff you don't need. Here's something that actually transforms your leadership."
Pattern: Contrast + value positioning
Option B
"Black Friday question: What's more valuableβ€”another discounted course or fixing the blind spots costing you your career?"
Pattern: Question + urgency
Post Body
[CHOSEN HOOK] I'm not running a Black Friday sale. Here's why: The Leadership Intelligence Handbook + LISA Assessment bundle is already priced for massive ROI: β†’ $97 gets you: - Complete behavioral assessment (30+ metrics) - Leadership Intelligence Handbook - Personalized blind spot report - 90-day action plan β†’ Alternative: $5,000 executive coach (who probably uses personality typing) β†’ Real cost of ignoring blind spots: Your next promotion, your team's trust, potentially your career **For coaches:** This isn't an expense. It's a business model. One client using behavioral intelligence = recurring revenue. **For leaders:** What's the cost of not knowing your blind spots? β†’ The promotion you don't get β†’ The team member who quits β†’ The project that fails because you micromanaged Price vs value. Most leadership development is overpriced theory. Behavioral intelligence is underpriced transformation. πŸ“– Get the book + assessment: [Link] πŸ’Ό Coaches: Founding partner program: [Link] Offer ends Sunday at midnight. Questions? Reply here or DM me.
Hashtags
#BlackFriday #LeadershipDevelopment #ROI #BehavioralIntelligence
Saturday, November 30
Behind the Scenes / Launch Journey
Post #6 β–Ό
Hook Variants (Choose One)
Option A
"Tomorrow I'm launching publicly. Here's what the past 3 months taught me."
Pattern: Anticipation + learning
Option B
"3 months. 12 webinars. 1,000+ coaches. Tomorrow's the day."
Pattern: Journey recap + milestone
Post Body
[CHOSEN HOOK] 3 months ago, I started hosting weekly webinars on behavioral intelligence for leadership. The goal: Share 1.5 decades of research. Build community. Test the ideas. What happened: β†’ 1,000+ coaches joined β†’ 40 webinars on 273 leadership topics β†’ Thousands of questions about blind spots β†’ Dozens of requests: "When are you writing the book?" So I wrote it. Leadership Intelligence Handbook launches publicly tomorrow (Sunday, Dec 1). But today, I want to share what I learned from this journey: **1. Leaders are desperate for specificity.** They don't want vague advice. They want: "Do THIS, stop doing THAT, measure it like THIS." **2. Coaches want business models, not certifications.** Another certification to hang on the wall? Meh. A methodology that creates recurring revenue? That's what they need. **3. Behavioral intelligence is underutilized.** Everyone knows personality typing. Almost no one is using behavioral assessments to quantify blind spots. **4. The 73% stat is real.** Every cohort, at least 7/10 leaders admitted they failed or nearly failed in their first leadership role. Blind spots were the #1 reason. Tomorrow I'm opening this to everyone: β†’ Amazon (book) β†’ BIQOrg.com (assessment bundle) β†’ Founding partner program (for coaches) Thank you to everyone who's been part of this journey. Let's transform how leadership development works. See you tomorrow. πŸš€
Hashtags
#LeadershipDevelopment #BookLaunch #BehavioralIntelligence
Sunday, December 1 - LAUNCH DAY πŸš€
Public Launch Announcement
Post #7 β–Ό
Hook Variants (Choose One)
Option A
"It's live. Leadership Intelligence Handbook is now available."
Pattern: Simple, powerful announcement
Option B
"After 1.5 decades of behavioral intelligence research, today's the day. The book is live."
Pattern: Journey culmination
Post Body
[CHOSEN HOOK] πŸ“– Leadership Intelligence Handbook is now available on Amazon and BIQOrg.com **What it is:** A practical guide to using behavioral intelligence (not personality typing) to identify and fix leadership blind spots. **Who it's for:** β†’ Leaders who want to stop failing at the 73% rate β†’ Coaches who want to differentiate from 71,000 other coaches β†’ Anyone tired of vague leadership advice **What makes it different:** β†’ Quantified behavioral assessment (30+ metrics) β†’ Specific blind spots with evidence β†’ Actionable behaviors, not theory β†’ BE x DO = HAVE framework **Three ways to get it:** 1. **Book only:** $29.97 on Amazon β†’ [Amazon Link] 2. **Book + Assessment:** $97 on BIQOrg.com β†’ [BIQ Link] 3. **Coaches - Founding Partner Program:** $147/month β†’ Certification + assessment platform + done-for-you materials β†’ [Coaching Link] **Free preview:** Take the 10-minute LISA assessment: [Preview Link] Thank you to everyone who made this possible. Let's fix the 73% failure rate together. Drop a πŸš€ if you're in.
Hashtags
#LeadershipIntelligence #BookLaunch #BehavioralIntelligence #Leadership #ExecutiveCoaching